The following article appeared in The Jerusalem Post.
The second weekend of the Coachella Valley Music and Arts festival starts today. That means nearly 100,000 people will descend upon the Colorado Desert in Indio, California for what has become the world’s highest-grossing music festival.
For most normal humans, the festivities double as an extreme endurance test. Temperatures regularly creep toward 100 degrees during the day – without the added heat from large, dancing crowds – and the music blasts for 12 hours, starting at around 11 am.